Healthline’s goal is to be your most trusted ally in your pursuit of health and well-being.
I worked with them to create templates and graphics for their social media team. The goal was to use the newly established color palette, along with a new set of fonts and visual styles to create a fresh, cohesive look that could be updated and expanded upon by non-designers.
I created Icons for Healthline’s Instagram highlights by adapting existing editorial illustrations and creating new ones in the same style. The illustrations use the Healthline color palette to create a cohesive yet diverse look and feel.
In addition to templates for posts, I also created a variety for stories. These enable the social media team to summarize editorial content from the Healthline website, as well as create new and engaging narratives.
Healthline has Facebook communities for a number of different health conditions. I experimented with creating a Facebook banner system that uses existing illustrations, photography and Healthline “waves” to create a similar look across all of the pages.