Working with Team Blackbird I was tasked with creating a brand refresh for the #metoo movement founded by Tarana Burke in 2006.
I created a bold brand mark based on the original, and selected new typography, shades of color and imagery to bring a more modern feel to the incredible movement.
I also designed a preliminary splash page (using Sketch) for the development team to use as a guide for their design. View the final website, HERE.
As a part of the brand refresh, I created a visual style for Instagram graphics that the #metoo mvmt team could use when posting facts, imagery and updates. View the live instagram account, HERE.
1 YEAR ANNIVERSARY
I also created some social media graphics for the 1 year Anniversary of the movement’s rise in the hearts and minds of people all over the world. I used the logo in repeat as a visual representation of the movement multiplying over time.