The His Health brand identity uses the "H" form to visually construct a bridge connecting providers to their patients.
I created visual designs in Sketch for the website based on wireframes created by the UX team.
The second initiative: Well Versed uses education, targeted articles + connection to local healthcare providers to retain young Black gay men in HIV clinical care.
The Well Versed brand identity uses a modern slash element as a symbolic starting point on the pathway to better healthcare. The logo itself uses bold typography and bright color to evoke a youthful feel.