MEKEBA DESIGN STUDIO
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NORTH FACE FOOTWEAR

– Art Direction, Editorial Design, Trend

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  The North Face  footwear team needed a way to showcase and educate others about the various footwear styles within their range.

The North Face footwear team needed a way to showcase and educate others about the various footwear styles within their range.

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 Beginning with extensive trend and consumer research, we collaborated to create 13 books that not only outlined each footwear style family, but also identified consumer profiles, technical specs, and competition. 

Beginning with extensive trend and consumer research, we collaborated to create 13 books that not only outlined each footwear style family, but also identified consumer profiles, technical specs, and competition. 

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 From selecting photography and typography to designing unique layouts, each book features styling specific to its activity and style family.

From selecting photography and typography to designing unique layouts, each book features styling specific to its activity and style family.

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