MEKEBA
Flight cover.jpg

The North Face Style Books

The North Face Footwear Style Books

Graphic Design, Layout, Trend Research

 
TNF_coverphoto3.jpg
 

Footwear category and trend books that outline each shoe style family, its consumers, attributes and distinct characteristics.

 

verto cover.jpg
Verto 01.jpg
Verto 03.jpg
 

I designed 13 books in total to be used internally for employees and sales teams to become familiar with their product lines

 
b2b 03.jpg
b2b 02.jpg
b2b 04.jpg
 

Distinct imagery, textures and backgrounds were chosen for each book to further highlight the unique look and feel of each collection

 
Flight cover.jpg
Flight 03.jpg
Flight 02.jpg
 

The North Face footwear collections range from outdoor and hiking boots to more fashion-oriented gear and sneakers for youth

 
Thermoball cover.jpg
Thermoball 02.jpg
 

I also researched relevant trend and inspiration imagery for each collection

 
youth cover.jpg
Youth 01.jpg
Youth 02.jpg