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The North Face Style Books

The North Face Footwear Style Books

Graphic Design, Layout, Trend Research


Footwear category and trend books that outline each shoe style family, its consumers, attributes and distinct characteristics.


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I designed 13 books in total to be used internally for employees and sales teams to become familiar with their product lines

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Distinct imagery, textures and backgrounds were chosen for each book to further highlight the unique look and feel of each collection

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The North Face footwear collections range from outdoor and hiking boots to more fashion-oriented gear and sneakers for youth

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I also researched relevant trend and inspiration imagery for each collection

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